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    1. http://www.dutchessmarketing.com/index.php?option=com_mmportfolio&ctrl=image&view=small&c=1&i=1&ii=3" Outdoor Lighting Company Inc. Click the thumbnails to view the work.
    2. http://www.dutchessmarketing.com/index.php?option=com_mmportfolio&ctrl=image&view=small&c=1&i=1&ii=20" Homepage Allows the user to shop by category, manufacturer, technology. Displays promotions for end consumer and contractors.
    3. http://www.dutchessmarketing.com/index.php?option=com_mmportfolio&ctrl=image&view=small&c=1&i=1&ii=21" Category Page In addition to displaying a well merchandised list of products, this page allows the customer to filter products based on their attributes.
    4. http://www.dutchessmarketing.com/index.php?option=com_mmportfolio&ctrl=image&view=small&c=1&i=1&ii=22" Product Page One of the many thousands of products available for purchase, this page offers descriptions and specifications, customers can see pricing based on product options. This page also attempts to help consumers become aware of other items within the product family.
    5. http://www.dutchessmarketing.com/index.php?option=com_mmportfolio&ctrl=image&view=small&c=1&i=1&ii=23" Upsell Customization When the customer adds a product to the cart, they are prompted with a window that sells them on specially selected upsells.
    6. http://www.dutchessmarketing.com/index.php?option=com_mmportfolio&ctrl=image&view=small&c=1&i=1&ii=24" Pro Loyalty This is an application page that allows professionals who work with lighting products to enroll in the Pro Loyalty discount program.
    7. http://www.dutchessmarketing.com/index.php?option=com_mmportfolio&ctrl=image&view=small&c=1&i=1&ii=25" Pro Loyalty This is an application page that allows professionals who work with lighting products to enroll in the Pro Loyalty discount program.
    8. http://www.dutchessmarketing.com/index.php?option=com_mmportfolio&ctrl=image&view=small&c=1&i=1&ii=26" Lighting Directory The homepage of the directory for lighting installers, which lets consumers search for electrical contractors in their neighborhood.
    9. http://www.dutchessmarketing.com/index.php?option=com_mmportfolio&ctrl=image&view=small&c=1&i=1&ii=27" Search Results When a user types in their zip code, this page displays literally shows them where the electricians are located in relation to their own location.
    10. http://www.dutchessmarketing.com/index.php?option=com_mmportfolio&ctrl=image&view=small&c=1&i=1&ii=28" Join the Directory The first step in becoming a member in the directory. User accounts from the store are accessible from this directory.
    11. http://www.dutchessmarketing.com/index.php?option=com_mmportfolio&ctrl=image&view=small&c=1&i=1&ii=29" Contractor Admin Panel We allow the contractors to view their listings -- and we encourage them to upgrade to featured.

    Outdoor Lighting

    Mutual partnership with Outdoor Lighting where web development and eCommerce services are provided to grow online sales.

    eCommerce Partnership

    • Invent a new brand identity for Outdoor Lighting.
    • Architect and develop an eCommerce to accept orders online.
    • Establish an order processing system for fulfilling website orders and communicating with customers.
    • Create an Outdoor Lighting directory that allows consumers to search for electrical installers. Electricians can create business listings and upgrade them to featured for yearly fee.
    • Perform aggressive search engine optimization to acquire traffic at low cost.
    • Partnership has blossomed since established in 2007, eCommerce sales have grown in 2011 by 300%.
    Web Design
    23 of May, 2011
    Outdoor Lighting
    http://www.outdoorlighting.com
    1. http://www.dutchessmarketing.com/index.php?option=com_mmportfolio&ctrl=image&view=small&c=1&i=3&ii=4" Identity Designed a contemporary, yet traditional styled logo that matched color scheme of print materials. Designed a contemporary, yet traditional styled logo that matched color scheme of print materials. Designed a contemporary, yet traditional styled logo that matched color scheme of print materials. Designed a contemporary, yet traditional styled logo that matched color scheme of print materials.
    2. http://www.dutchessmarketing.com/index.php?option=com_mmportfolio&ctrl=image&view=small&c=1&i=3&ii=6" Homepage Professional homepage with value statements and call to action for email and phone.
    3. http://www.dutchessmarketing.com/index.php?option=com_mmportfolio&ctrl=image&view=small&c=1&i=3&ii=17" About the Designer A 3-column page to display the designer, biography and photos of work.
    4. http://www.dutchessmarketing.com/index.php?option=com_mmportfolio&ctrl=image&view=small&c=1&i=3&ii=18" Portfolio Gallery A portfolio page with admin controls, lets the site owner import their own photography and organize it into projects.
    5. http://www.dutchessmarketing.com/index.php?option=com_mmportfolio&ctrl=image&view=small&c=1&i=3&ii=19" Portfolio Details When a user clicks on a portfolio image, a lightbox is invoked for viewing larger photos within.

    Melissa Sacco Interiors

    Project included logo design and content management system development. Client wanted to use her website to showcase portfolio and explain interior design service to prospects.

    Identity and Web Design

    • Design logo and website together to portray an style conscious brand.
    • Setup content management system with portfolio management capabilities.
    • Inject location keywords to help client become found in the search engines.
    • Implement web analytics and conversion tracking scripts.
    • Help client established her hosting and email accounts.
    Web Design
    24 of May, 2011
    Melissa Sacco Interiors
    http://www.melissasaccointeriors.com